Based on Fenton's Heart and Vine pattern, these are 9-inch marigold plates. The full lettering reads "Compliments of Spector's Department Store." Not as rare as many would think. I have 17 listed in my database as having sold in the last 4 years. Still, very desirable.

Plates

Marigold, 425, 500, 550, 650, 850 (all 2009),
   300, 400, 450, 550, 600, 750 (all 2010), 550, 2,300 (both 2011)